Social media has become one of the most popular tools for online marketing. Facebook has become a part of our everyday lives. To have an effective marketing campaign in our current culture, it is necessary to learn the tools of social media, especially Facebook. Our guest is Phyllis Khare, co-author of “Facebook Marketing All-in-One For Dummies.” Her book guides the reader through Facebook basics, creating your business Facebook page, monitoring and measuring your campaign, working with apps, and much more. The book is full of examples illustrating the techniques and how to use them.
Phyllis Khare, author and speaker, specializes in social media marketing and helping others become more socially congruent.